Apollo
contact data that stays true.
Apollo run as a sourcing and enrichment engine wired to your CRM, not a place your reps go to live. We map the ICP into saved searches, gate enrichment behind a match-confidence threshold so credits stop burning on guesses, and key the write-back so enriched data lands in the right fields instead of spawning duplicates.
Enrichment Console
CRM sync · live
Enrichment mapped to CRM fields behind a confidence gate. Credits spent on verified matches, not on 40%-confidence guesses.
Trusted by teams at
Data pipeline triage
Contact data doesn't fail loudly. It just quietly stops being true.
B2B contact data decays two to three percent every month. The saved list you built in Q1 is a fifth wrong by Q3, and nobody notices until a rep is dialling a number that rings a stranger.
Saved lists rotting at 2-3% a month
Contacts change roles, emails, and direct dials constantly. A list saved in January is 15-20% wrong by summer, but Apollo keeps serving it as fact until a rep hits a dead number or emails someone who left the company two quarters ago.
Credits burned on low-confidence matches
Apollo will happily spend an enrichment credit to return a 40%-confidence guess. Run that across 10,000 records with no threshold and you have paid to import emails that bounce and mobile numbers that route to the wrong company.
Reps living in Apollo, not the CRM
When sourcing happens in Apollo and selling happens in the CRM, reps work off exported CSVs that drift out of sync within days. Activity logged in Apollo never reaches the CRM, so pipeline reporting is missing half the story it is supposed to tell.
Write-back that spawns duplicates
Push Apollo enrichment into the CRM with no matching key and every sync mints a second record. Now Jane Doe exists three times, ownership is ambiguous, and your dedupe backlog grows faster than your pipeline does.
Good data is a pipeline, not an export.
1. Map the ICP and the decay
We define your ideal-customer profile as concrete Apollo filters, audit existing lists for staleness and duplicates, and set the match-confidence threshold below which a credit never gets spent. Every rule is written down before a single record syncs.
2. Wire the enrichment path
ICP-scoped saved searches feed enrichment mapped field-by-field into your CRM. Write-back runs on a matching key of email plus company domain, so records update in place instead of duplicating, and only matches clearing the confidence threshold ever land.
3. Hand over the runbook
You get the maintenance runbook: the re-verification cadence that fights decay, the credit-budget rules, the dedupe procedure, and the field map. Your team runs the engine in your own Apollo and CRM seats, with no dependency on us.
What lands in your CRM.
Not a credit balance and a pile of CSVs. A sourcing-and-enrichment engine wired into your CRM, with the rules that keep the data true, owned entirely inside your accounts.
ICP-scoped saved searches
Your ideal-customer profile encoded as reusable Apollo saved searches, with enrichment mapped field-by-field into the matching CRM properties. Sourcing produces CRM-ready records, not a spreadsheet someone has to reconcile by hand.
A credit-spend confidence gate
A match-confidence threshold that blocks enrichment on low-confidence records, so credits buy verified emails and direct dials instead of 40%-confidence guesses. Credit burn drops and bounce rates fall with it.
Dedupe-safe write-back rules
Write-back keyed on email plus company domain, so enriched data updates the existing record instead of minting a duplicate. Ownership stays intact and the dedupe backlog stops growing every time a sync runs.
A maintenance runbook
The re-verification cadence that fights 2-3% monthly decay, the credit-budget rules, the dedupe procedure, and the CRM field map, all documented so your team keeps the pipeline clean without calling us back.
Data Health Report
CRM · post-sync
Included
Maintenance runbook
Source and enrich without the rot.
Scope depends on your record volume, enrichment cadence, and CRM. We quote after a short call, not from a rate card. The pipeline runs in your Apollo and CRM seats from day one.
The questions we get asked.
What access do you need?
Admin on your Apollo workspace (or we set it up in your name) and API or native-integration access to your CRM for the write-back. No DNS or email infrastructure is involved. We work inside your seats, so every list, credit, and synced record stays yours from the start.
How long until the pipeline is live?
Two to three weeks. Week one is the ICP audit, the field map, and the confidence threshold. Week two wires the saved searches and the dedupe-safe write-back and tests it against a sample. By week three enrichment is flowing into the CRM and your team has the runbook.
Who pays for Apollo seats and credits?
You do, on your own Apollo billing, so you own every list and every enriched record. We size the plan and credit budget to your record volume and enrichment cadence, and the confidence gate means those credits buy verified data rather than low-confidence guesses. Our fee is fixed before we start.
Doesn't Apollo already sync to my CRM out of the box?
It does, and that is often the problem. The native sync has no confidence threshold and weak matching, so it pushes every record, half-matches included, and creates duplicates. We put a confidence gate in front of it and key the write-back on email plus domain, so records update in place and only verified data lands.
Isn't Apollo's data too stale to rely on?
All B2B data decays, roughly two to three percent a month, which is exactly why the build includes a re-verification cadence and a confidence gate rather than a one-time export. Fresh matches get written, stale records get flagged for re-verification, and low-confidence guesses never spend a credit. The pipeline treats decay as a constant to manage, not a surprise.
What happens after handover?
Your team owns the saved searches, the field map, the dedupe rules, and the runbook, and runs them in your own seats. Many clients keep a light retainer for quarterly ICP tuning and enrichment reviews, but nothing breaks if you run it alone. The runbook is the deliverable, not a dependency on us.
